Workplace 
from Meta project

Developed the creative strategy and project managed the internal collaboration platform Workplace from Meta implementation in an 8,000+ employee organisation. Crafted targeted messaging and engagement campaigns that turned a sceptical frontline workforce into engaged digital participants, achieving 61% weekly active participation within four months.

Orchestrated the entire project lifecycle from concept through execution. Managed stakeholder relationships, external vendor partnerships, offshore production teams and creative content development while delivering measurable results on time and within 3% of budget.

Project details: 2021-2023
Location: Melbourne, AUS

Led the complete strategic implementation including onboarding design, training content creation and policy development. Produced training videos and hosted live townhall sessions to support user adoption across the organisation. Provided CEO and executive coaching with dedicated leadership support while establishing governance frameworks and sustainable support models.

  • On site collateral

    PRINT

    Created tangible launch materials from attention-grabbing posters and pull-up banners to comprehensive starter packs, bringing the digital campaign into the real world where people actually work.

  • Digital assets

    ONLINE

    Designed comprehensive visual identity including dynamic group banners, executive announcement graphics and live video branding that made the platform launch feel like a proper event, not just another IT update.

  • Training and Support

    ONLINE & PRINT

    Designed complete training suite including user guides, live virtual events and personalised executive sessions to get everyone from frontline workers to C-suite actually using the platform.

  • Campaigns

    ONLINE & IN PERSON

    Developed and launched strategic engagement campaigns that transformed workplace safety culture and connected leadership with frontline teams across Australia's most challenging work environments.