creative consulting and strategy
I am a writer, creative strategist and multi-hyphenate. With over a decade of helping individuals, not-for-profits, and ASX-listed companies say something that actually lands. I’ve been published in a medical journal, written for various platforms on topics I’ve lost count of, and self-published a recipe book because why not. My skill is understanding people. My craft is building the brands, content and stories that make them pay attention.
I’m currently available for all types of engagements.
Contact me.
services
Communications strategy: Internal & external communications, stakeholder engagement, executive communications, crisis management
Creative direction & strategy: Campaign development from concept to execution, content strategy, brand storytelling, multimedia production
Branding & identity: Brand strategy & positioning, brand refreshes, visual identity development, brand governance & guidelines
Social Media & digital engagement: Social media strategy & management, community engagement, content creation & scheduling, platform optimisation
Content creation: Copywriting (blogs, social posts, executive emails, web content), video production, editorial management, storytelling
Project & campaign management: End-to-end campaign delivery, cross-functional team leadership, stakeholder management, workflow optimisation
Digital transformation: Platform implementation & adoption, intranet development, digital workspace strategy, change management
Team leadership & mentoring: Creative team management, executive coaching, professional development, fostering inclusive cultures
tools
Project management: Monday.com, Asana, Trello, Slack
Creative: Adobe Creative Cloud, Canva, Miro
Platforms: Streem media monitoring, Microsoft 365, Google Suite, Microsoft Viva Engage, SharePoint, Atlassian Confluence, (Workplace from Meta - decommissioned)
Email & marketing: Mailchimp, Campaign Monitor, Staffbase
Social media: TikTok, Instagram, Facebook, Snapchat, YouTube, LinkedIn
Analytics: Google Analytics, HubSpot, SEMrush, Hootsuite, Buffer, Meta Business, native scheduling tools
Development: HTML, CSS, JavaScript
CMS: Kentico, WordPress, Squarespace, Wix